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« May 2007 | Main | September 2007 »
We're moving back the date of our clambake to Wednesday, September 26th. It's still at the Beachland Park Pavilion on Lake Erie. And it still kicks off at 5:30 pm.
It's always a great time. So bring the whole family. Besides delicious food, there's tennis, softball, horseshoes, volleyball, shuffleboard and everyone's favorite - cornhole.
Call the office (440-673-0020) for more info and to make reservations.
Why should we be ashamed? I mean promotion is our business and who better to promote than ourselves. But I digress.
KC-friends John and Tug recently reported that their blog ranked 76 on the poorly named (there are 419) Ad Age Power 150 - the publication's ranking of Advertising and Marketing Blogs.
We've managed to get ourselves on that list but we're bringing up the rear. As of today we're #415 only one spot ahead of The Idaho Ad Agencies blog.
415th is no place for the blog of the AAF's 2007 Ad Club of the Year! So I'm asking you to become an active participant either by authoring, linking, or simply commenting on what you see and hear. If you want to be a guest author drop me an email.
Check it out. National updated their look.
Worth1000.com is a fantastic website that continually hosts Photoshop contests - competitions for designers to alter images using Adobe Photoshop.
Here are the instructions to one of their recent challenges:
In this contest your challenge is to take modern products and display them in a vintage light, through advertisements, packaging or even the product itself. You can also reverse the challenge and take vintage products and display them in a modern way (i.e. make gas-lamp headlights for your Porsche or a Compaq abacus).
The rules of this game are thus: Take modern products and display them in a vintage way, or take vintage products and display them in a modern way. As always, quality is a must. We will remove poor entries no matter how much we like you. You'll have 48 hours for this contest, so make your submissions count.
They got some pretty cool stuff. Check out all the entries here.
As the school year gets into full swing, it's time to start planning our annual Communications Career Day event, designed to expose college students to the wide range of opportunities in marketing, advertising and communications available in Cleveland.
That's where you come in. We're looking for volunteers to help with sponsors, speakers, event logistics and everything in between for this December's event. We promise it won't be a huge time commitment. Just a chance to help add to Cleveland's Brain Gain, network with peers and have some fun in the process.
If interested, please contact Lisa Zone at lzone@dix-eaton.com by Friday, August 31.
On August 30, AAF-Cleveland is partnering with the Cleveland Association of Broadcasters to present the Fall TV Preview Party at the House of Blues.
You'll get a sneak peek at what's going to be sweeping across your screen next season. Plus, complimentary hors d'oeuvres. But wait, there's more.
Also that night at the HOB, The Bangles - the uncontested queens of hieroglyphic-inspired pop songs. Everyone at the party gets into the concert for FREE.
And we've managed to get a special deal for AAF-Cleveland members. Buy one ticket ($10) to the Fall Preview Party and get one free. So you can bring a friend, a co-worker or an archaeologist for free.
Call the office (440-673-0020) or register here like an Egyptian.
First off, some monkey news.
Secondly, a chance to stroll past the monkeys at the Cleveland Metroparks Zoo:
AAF - Cleveland is fielding a walking team for the Juvenile Diabetes Research Foundation's Walk to Cure Diabetes this year, and we'd like for you to join us.
The walk is on September 29, 2007. You can get more info and sign up here.
It's always a lot of fun. Anyone is welcome to join. So bring spouses, friends or whoever.
Join us on Thursday, September 13th for our annual clambake. It's always a good time at the Beachland Park Pavilion on Lake Erie. The event kicks off at 5:30 pm.
Bring the whole family. Besides delicious food, there's tennis, softball, horseshoes, volleyball, shuffleboard and everyone's favorite - cornhole.
Call the office (440-673-0020) for more info and to make reservations.
I love the current AllTel "My Circle" integrated marketing campaign, with the wireless company's confident spokesman "Chad" inserted into various awkward scenes with his competition from ATT, Verizon,T-Mobile and Sprint. (The campaign is from Campbell-Ewald/Detroit.)
The campaign focuses nicely on AllTel's key feature: the ability to make free calls to any member of your circle. Beyond this, the situations set up by the individual spots in the campaign create wonderful opportunities to drive home sub-features, as well. In addition, the campaign is nicely integrated across touchpoints: television, print, direct, pr and online (which really stretches this campaign with great viral elements).
But the thing I take exception to is the blatant attack on geeks. As the president of an interactive agency employing a number of tech-savvy folks, I need to defend my brethren. I think the agency and Alltel should be ashamed of themselves. And the copywriters should be dragged outside by their ponytails and forced to drink Jolt Cola, eat Twinkies and watch Battlestar Gallactica reruns until they send text messages of apology to thousands of tech professionals they have insulted by the thinly-veiled, jealously-driven cheapshots woven through this campaign.
Duke University's John W. Hartman Center for Sales, Marketing & Advertising History keeps a tremendous database (called Ad*Access) that contains images of over 7,000 advertisements printed in U.S. and Canadian newspapers and magazines between 1911 and 1955.
Here are some of the gems I came across when I searched "Cleveland."
I don't think we'll see any of today's Indians doing this kind of endorsement.
This is how people got here in 1947.
Or, they could take the train.
